Rethinking Customer Solutions: From Product Bundles to Relational Processes
نویسندگان
چکیده
منابع مشابه
Rethinking Customer Solutions: From Product Bundles to Relational Processes
This study draws on depth interviews with 49 managers in customer firms and 55 managers in supplier firms and on discussions with 21 managers in two focus groups to propose a new way of thinking about customer solutions. Extant literature and suppliers interviewed for this study view a solution as a customized and integrated combination of goods and services for meeting a customer’s business ne...
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ژورنال
عنوان ژورنال: Journal of Marketing
سال: 2007
ISSN: 0022-2429,1547-7185
DOI: 10.1509/jmkg.71.3.001